To put our vision into practice, Metron Ariston – Making Responsibility a Trend focuses on three main areas of action. At the core of every initiative are people, society, and the principle of inclusion—regardless of gender, origin, religion, belief, disability, age, or sexual orientation.
 

Responsible Consumption

We aim to:

• promote the cultivation and adoption of a conscious and responsible drinking culture (personal, social, and environmental),

• educate on issues related to mindful alcohol consumption,

• encourage balanced, healthy lifestyles supported by diet, exercise, and moderation.
   

Environmental Sensitivity

We:

• promote approaches and techniques for sustainable development,

• highlight the importance of sustainable management and use of natural resources,

• work to reduce energy consumption and CO₂ footprint,

• encourage environmentally sound practices across the value chain—from agricultural production to resource and waste management.
   

Localization

In collaboration with the initiative Aegean Cocktails & Spirits™, we support the repositioning of local spirits to strengthen local communities and small producers, while preserving cultural identity and heritage.
 

VISION – An Inclusive Initiative

As part of our commitment to inclusion and accessibility, Metron Ariston has developed VISION—a pioneering initiative that makes cocktail menus and experiences accessible to blind and visually impaired individuals. Through multisensory catalogues, dedicated software, and continuous feedback from the hospitality sector, VISION is shaping a new standard of participation and equality in social spaces.