WHO WE ARE
Founded in Greece in 2020, Metron Ariston – Making Responsibility a Trend is a non-profit civil partnership active in the field of social welfare through responsibility. It is governed by a Board of Directors that brings together representatives from trade, journalism, science, and academia.
At the same time, it embraces on equal ground the bartending community, the on-trade sector, and consumers, creating a shared space of dialogue and action.
The name “Metron Ariston” comes from the well-known saying of Cleobulus, one of the Seven Sages of Greece, meaning “Moderation is Best.”
The partnership focuses on education and on cultivating a culture of personal responsibility and a mindful approach to alcohol. While alcohol consumption is legally restricted to adults, it is equally important that young people are informed about its potential side effects and the values of moderation. Through initiatives that also engage bartenders and hospitality professionals, Metron Ariston helps build awareness around responsible consumption and the protection of vulnerable groups.
The sector primarily addressed by Metron Ariston – Making Responsibility a Trend is the Alcohol & Spirits industry.
MISSION STATEMENT
The mission of this unique civil partnership is “responsibility of the trade, by the trade, for society".
responsibility of the trade, by the trade, to the society
OUR VISION
As its name implies, the purpose of this organization is to build a culture of responsibility within the broader alcohol and spirits sector.
From the production stage—where environmentally friendly techniques and methods are encouraged—through to responsible consumption and the recycling of by-products, the principle of responsibility remains constant.
At the same time, we support local communities by encouraging professionals in the spirits industry to use local products wherever possible, minimizing environmental footprint. We also promote the preservation of endemic species, contributing to biodiversity protection.
Above all, our vision places equality and inclusion at its core: creating an environment where opportunities and responsibilities are shared fairly, without discrimination, and where every voice can contribute to shaping a more sustainable and conscious future.
While our primary focus is on the spirits industry, our approach finds application across the wider hospitality ecosystem (HoReCa), positively shaping consumer experiences and the broader culture of enjoyment.