During the Covid-19 crisis, Metron Ariston – in collaboration with Difford’s Guide Greece – launched a fundraising campaign to support members of the bartending and hospitality community.

Companies, brands, and individuals were invited to contribute any amount, with the goal of helping colleagues cope with unprecedented challenges. 

Thanks to these contributions, more than 92 professionals received financial support during that period (gross €416 / net €250 per person). Every euro donated was allocated directly to the cause, with only the minimum necessary amount retained for accounting services.
 

Beyond financial support, the most important message was clear: no one is alone. The campaign highlighted that an entire sector was facing the same difficulties — and that its members stood together to support one another.